Freshness - The cake industry’s biggest challenge. Our surveys have established that freshness is the number one criterion in consumer(s) satisfaction when evaluating a cake. And when consumers are satisfied, they buy your products again and again. But important challenges need to be overcome. Because the moment of consumption of a packed cake can be days, weeks and even months after production, the level of your cake’s freshness will determine whether your consumer(s) are disappointed or delighted.

  • More freshness
  • Longer freshness
  • Increased sales
  • Improved margins
Customer advantages
  • More freshness - Longer freshness
  • Increased sales
  • Improved margins
Consumer advantages
  • Enhanced softness
  • Improved freshness

Wheat flour, enzymes

Acti-Fresh is an innovative solution based on enzyme and emulsifier technology. It improves the freshness of loaf cakes, muffins, chocolate cakes and cake donuts and has a proven positive effect on the different freshness parameters including softness, moistness, cohesiveness and resiliency.

The result: enhanced softness meaning extended shelf life possibilities and more satisfaction for your consumers.

Discover related products

Chipvital Eb

Chipvital is a 50% Mix and is available in a 25kg bag. This mix produces a healthy light Rye Bread with a wonderful taste and roasted seed aroma.

Complete Ciabatta

Complete Ciabatta is available in a 10kg bag. This product produces Italian rolls with a sour note and the desired open texture required.

Sweet & Soft 20% Premix

Sweet and Soft 20% is packed into a 25kg box. This mix is designed to make sweet morning goods(Yeast raised doughnuts, sweet buns, Chelsea buns, mosbolletjies etc.), all these products can be produced in less than 3 hours using this mix. The mix can also be used to make traditional Ouma rusks.

Extra Soft 10% Premix

Extra Soft 10% Premix is packed into a 25kg box. This is a premix used for the production of Soft rolls for example Hamburger Buns and Hot Dog Rolls.