Freshness - The cake industry’s biggest challenge. Our surveys have established that freshness is the number one criterion in consumer(s) satisfaction when evaluating a cake. And when consumers are satisfied, they buy your products again and again. But important challenges need to be overcome. Because the moment of consumption of a packed cake can be days, weeks and even months after production, the level of your cake’s freshness will determine whether your consumer(s) are disappointed or delighted.